AdSchool brand refresh
about
The brief: refresh a 40-year-old education brand losing relevance across modern marketing platforms. I didn't just redesign a campaign — I rebuilt the brand from the ground up. At the centre is an animated logo built around a wordplay: AD, for the advertising industry AdSchool serves, becomes ADD as learners acquire new skills through its courses. Supported by a flexible asset suite spanning print, social, video, UX and presentations, the system shifts tone from boardroom-ready for C-suite audiences to bold and colourful for prospective students — and delivered a measurable lift in course enrolments.
