45th AWARD Awards

about

The brief: reinvigorate Australasia's most prestigious creative awards program across seven campaign stages — from call for entries through to the winners' event — without losing brand recognition. My concept: AWARD's iconic trophies rendered in liquid metal, solidifying only at the moment of victory. I delivered it across digital, social, print and large-format executions, and the campaign lifted ticket sales and attendance year-on-year, earned an invitation to lead the following year's program, and extended into live event production — carrying the liquid metal concept through the entire venue experience.